Posted by: Ciaran | June 10, 2010

World Cup fever

With just a day to go until the World Cup kicks off in South Africa, the media frenzy is building.

All week my Twitter stream has been filled with journalists – especially those from the BBC – letting people know they are on their way.

There has been more and more England news sneaking on to the 24-hour news, with “Let’s head to South Africa…” set to become the most irritating phrase of the summer for TV anchors.

And the social media interest is building too – ‘World Cup fever’ is currently trending on Twitter.

World Cup blogs, like this one by my Cardiff colleague Joe Curtis, are in vogue.

In spite of myself, I’m getting rather excited now. I love football and can’t wait to watch as many games as possible, but I’m fundamentally pessimistic about England’s chances.

But, as The Sun‘s advert said: maybe, just maybe…

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